Seattle Kraken vs Edmonton Oilers
November 11, 2023
partnership goals
Create engaging content that connects to the Kraken Rum and Seattle Kraken fanbase
Continue to be the top performing rum brand at Climate Pledge Arena
Activate Kraken Rum and Seattle Kraken partnership in Seattle market
The Opera House
The Royal Palace
The Opera House
The Royal Palace
R&B
COUNTRY
ALTERNATIVE ROCK
COMEDY
RAP
BEST SELLING genre of CPA EVENTS
COMEDY
R&B
LATIN
RAP
DANCE
moet
hennessy
PARTNERSHIP INTEGRATION
ARENA METRICS
R&B
COUNTRY
ALTERNATIVE ROCK
COMEDY
RAP
BEST SELLING genre of CPA EVENTS
COMEDY
R&B
LATIN
RAP
DANCE
moet
hennessy
KRAKEN RUM BAR
SYMETRA CLUB MAIN CONCOURSE BAR
WaFd club bar
BEST SELLING LOCATIONS
#1
Rum Brand at Climate Pledge Arena for all events
86%
Share of Voice in Rum category
15.5k
Sales of the Kraken Storm batch cocktail, the highest seller of any Kraken Rum drink
309
Average Kraken Rum drinks sold per event at Climate Pledge Arena
+8% YoY
BEST SELLING CPA events
gameday data
1.2m
STATIC DASHERBOARD
Impressions in the Arena
6:00
IPTV
Average Minutes per Event
+19% YoY
2:02
kraken Rings
Average Minutes per Event
+8% YoY
Digitally enhanced dasherboard
Away Games
Average Minutes Per Home Game on KHN
1:47
Average Minutes Per Away Game on KHN
1:32
home games
SOCIAL & Digital IMPACT
8.2M
193
492K
total impressions +310% YoY
total posts with brand exposure +127% YoY
total engagements +339% YoY
what's next?
In-Venue Activations
Social Media Content