Shane Gillis set the new high watermark for attendance at CPA

UFC hosted their most successful North American fight night

highest grossing

record setting

Climate Pledge Arena featured 130+ public events this year

top 10

New fans coming to
every game

2000+

Consecutive Kraken
Sell Outs

128

1 million visitors

Kraken Community Iceplex continues to be the premier PNW hockey destination

Two hockey players, viewed from above, in dark teal jerseys, holding hockey sticks.

130+ Events

Top 10 Venue in North America

Highest Grossing UFC Fight Night

capital investments in CPa this offseason

Consistent Sell Outs

2,000+ New Fans at Each Game

STM Forward Pricing + F&B Discount

1.4m Visitors at Kraken Community Iceplex

Azure, Gesture, Finger, Thumb, Font, Aqua

who we are

Exceed

$1.5M in sales and 20% 2nd chance entries through increased awareness

Leverage

Kraken fan base to introduce new lottery purchasers

Align

on partnership renewal that achieves objectives and goals

partnership GOALS

SOURCE: TEGNA, TRAJEKTORY

washington's lottery in the deep

Tegna & Prime offer free Kraken hockey to PNW fans, significantly boosting viewership and reach.

Seattle Kraken players on the bench, one celebrating.

broadcast overview

tegna broadcast affiliate data

portland: 12,000 oN KGW NBC, 1300 ON KGW QUEST

SPOKANE: 6,600 ON CBS, 2,800 ON CW

YAKIMA/TRI-CITIES: 2,200 OM ABC, 800 ON METV

PRIME VIDEO VIEWERS OF KRAKEN HOCKEY NETWORK

kraken fan demographics

SOURCE: TICKETMASTER & YOUGOV

A modern TV with a dark frame, blank screen, and a stand, set against a solid green background.

$20,550

generated in media VALUE

kraken broadcast exposure

via bonused digitally enhanced dasherboard signage

kraken led ribbons

Arena crowd with screens displaying WA Lottery and Seattle Kraken ads.

Indoor ice hockey game in a large arena with spectators, video screens, and banners.

3:02

average minutes per home game

50/50 raffle

videoboard graphics, pa, led ribbons, concourse activation

in-game promotion

Two men interact at a 50/50 charity raffle booth with a digital jackpot display and information signs.

Interior of Climate Pledge Arena with hockey players on ice, spectators, and screens displaying a $7,650 raffle.

Hockey arena interior with spectators, digital 50/50 Raffle signs, and rinkside sponsor ads.

Indoor arena crowd with multiple LED signs displaying "50/50 RAFFLE" and "ONE ROOF FOUNDATION."

$23,483

PER GAME AVERAGE

$88,140

LARGEST PER GAME

$1.1M

SEASON TOTAL

website, email, social posts on kraken and one roof foundation channels

digital promotion

digital integration

Communication Device, Rectangle, Sleeve, Gesture, Grey, Gadget

Seattle Kraken 50/50 raffle tonight! Find volunteer ticket sellers to win big.

One Roof Foundation 50/50 raffle: $4,540 prize, winning ticket 2291722019.

Instagram post: Seattle Kraken mascot playing hockey on an ice rink next to a goal.

Instagram: Seattle Kraken man holds 'BRANDON TANEV' paper. On-screen text: 'First up, we got Turbinski'.

One Roof Foundation's 50/50 Raffle kiosk locations and ticket prices.

Two volunteers in red aprons hold tablets, selling lottery raffle tickets.

146

TOTAL POSTS

2.8m

TOTAL IMPRESSIONS

101k

TOTAL ENGAGEMENTS

Seattle Kraken NHL 2025-26 roster webpage displaying forwards' stats.

1.1M

TOTAL IMPRESSIONS

99

TOTAL CLICKS

run of site ads

54% DECREASE YOY

social

super skills showcase & meet the team

Crowded Climate Pledge Arena during a hockey event, with "Super Skills Showcase" on jumbotron.

People at a Washington's Lottery booth, with a monitor showing holiday-themed scratch tickets.

A TV screen on a brick wall shows an ad for a hockey team's "Meet The Team" and "Super Skills Showcase."

A man in a Kraken beanie and boy examine items on a table, both wearing Seattle Kraken lanyards.

Two signs: Washington's Lottery and Seattle Kraken 2024 Super Skills Showcase with people.

Large jumbotron in Climate Pledge Arena showing a "Super Skills Showcase" ad and a 2-2 hockey score.

Poster for Kraken Super Skills hockey event, with boy & trophy, benefiting youth.

total attendance

presented by washington's lottery

november 9, 2024

7,412

super skills showcase promotion

total email send count: 193,250

Promotional email for Seattle Kraken Super Skills Showcase on Nov 9, 2024. On sale now!

Seattle Kraken marketing email: tours, skills showcase, Amex partnership, cybersecurity.

Communication Device, Rectangle, Sleeve, Gesture, Grey, Gadget

Instagram Story: Seattle Kraken 2024 Super Skills Showcase, Nov 9th. Tickets on sale 9/26.

Mobile app screen showing a "Super Skills Showcase" hockey event for November 9, 2024.

Mobile app screen showing a scrollable list of upcoming events with thumbnails, dates, and times.

total clicks: 58k

click through rate: 8.3%

+7.3% HIGHER THAN AVERAGE CLICK-THROUGH-RATE

kraken draw ticket

draw ticket goals & results

Five people, including hockey player Daccord, pose with his #35 jersey.

Seattle Kraken player signs jersey for fan.

$3.13M

17.5%

TOTAL SALES

2ND CHANCE ENTRIES

20%

$1.5M

goal

ACTUALS

super skills showcase

kraken skills showcase and sTM meet the team

november 9, 2024

onsite activation

rain city showcase

nba preseason game at climate pledge arena

october 11, 2024

Golden lottery drum with blue tickets, labeled "Washington's Lottery Dept of Imagination".

Kraken fans interact with staff at a Washington Lottery booth, featuring a "$500 win" sign and jackpot screen.

kraken vs. blackhawks

regular season home game

november 14, 2024

Man in Seattle Kraken jersey spins a prize wheel at a team event.